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From Making Headlines With My Brain Injury to Writing Them

From Making Headlines With My Brain Injury to Writing Them

Editor’s note:

This post was written as a follow up to a previous guest blog post, featuring our copywriter intern Jayme Severance and his struggle to find full-time employment, having overcome tremendous oddsin the wake of a traumatic brain injury (TBI).

Motivated to use my business as a platform to “provide opportunities for fellow creatives to pursue their passions and talents in a professional setting,” I established an internship with Jayme, the results of which are highlighted in his own words below. Combining my mission with Jayme’s upcoming birthday wish to be employed full-time as the enthusiastic, hard-working copywriter he is, the following represents Jayme’s rapidly expanding writing portfolio. The intention is that this newly published work will help fill the gaps in his resume, making him a more compelling candidate to prospective employers.

A New Frontier

Ever since coming to Cast Iron Content in early July as a fledgling copywriter, I have stacked up quite a portfolio in less than 90 days, writing copy and content for clients in a variety of vertical markets, including automotive, fashion, and healthcare.

In this post, I have chosen to showcase some of the published work completed in the service of Cast Iron Content’s clients to better market myself to prospective employers, as my internship concludes.

In the words of copywriting genius, David Ogilvy — it is my hope that when employers consider my portfolio, they will “Look for people who will aim for the remarkable, who will not settle for the routine.”

Pushing Boundaries – Copywriting into New Territory

Below are just a few of the clients I have had the pleasure to write for with Cast Iron Content — each had different needs and goals, and each posed a personal challenge for me, having never crafted content in these verticals before.

Crown Dental

Located in Nashua, New Hampshire, Crown Dental is a comprehensive dental practice bringing out the best in the smiles of their patients using the latest procedures and dental technology.

For this particular client, I created eight original 500+ word blog posts to better illustrate their services within the span of a few days. This was enough to satisfy their current content needs right up to the New Year. The posts were inclusive of topics in restorative dentistry, such as crownsdental fillings and bondingveneers, and the occasional preventative PSA.

IonLoop

Founded in 2009, IonLoop is a brand on the cutting edge of performance and fashionable lifestyle accessories infused with negative ion technology.

This client needed three months of blog content consisting of one post per week following specific thematic guidelines. I was responsible for the conception and creation of posts related to general golfinghealth and fitnessathletic technology, and current events.

Automotive Marketing Agency

The client routinely requires both short-form and long-form copy, as well as SEO pages for the latest in crossover automobiles. Here, I was responsible for creating original copy advertising the features of both the 2018 Toyota RAV4 and the 2018 Mazda CX-5, and a comparison piece that differentiated the types of trims available for the 2018 Jeep Renegade.

At present, although my main objective is to secure a full-time opportunity, I may be persuaded to explore certain freelance arrangements in the meantime. If you have a position or assignment that you would be willing to discuss, please contact me directly via email at jseverance.09@my.colby-sawyer.edu.

Take the keys to your own marketing campaign

Marketing on social media can be expensive if you have somebody else manage your accounts for you. It’s money well spent if you have a great agency (like the NH Business Show ^_^ ) but if you’re brand new and starting out than you may not have that money needed to bring someone on. A solution has been created for you!

The systems that the NH Business Show creates for its clients have the ability to automate your sales process. Any time of the day, sleeping or awake, on the beach or in the gym, we are able to bring clients to your inbox. This is, understandable, a massive assistance to growing companies. For CONSIDERABLY less than you would have to pay an employee to do the same work, you can contract out to the show’s staff.

But as I said earlier, you may not be able to afford that yet. So what do you do?

Thanks to our partners at Phonesites we are now capable of moving funnels to outside hosts! What this means is that we can build the entire system out for you, show you how to run it, and then turn the keys over. This option allows companies with a limited marketing budget get the same quality work without bringing us on to manage your system. This exchange from your time allows us to help more businesses.

If you’re interested in having the NH Business Show build a funnel for you on social media than reach out to us at Chris@NHBusinessShow.com and we’ll get you started.

How to Build Relationships on Social Media That Will Help Grow Your Brand

By: Hannah Greenwood

RELATIONSHIPS ARE THOSE THINGS THAT MOST PEOPLE WANT BUT DON’T KNOW HOW TO FIND THE RIGHT ONES! NO, I’M NOT TALKING ABOUT SINGLE PEOPLE LOOKING FOR LOVE ON A DATING APP.  I AM TALKING ABOUT BUSINESS RELATIONSHIPS AND ONLINE CONNECTIONS!


Why are these type of relationships important for the growth of your business? They put a face to your brand, create opportunity and can help gain exposure for your brand, which, in turn, brings customers!

So, how do you do this?  How do you know which connections are going to help your company reach its goals online and in the non-virtual world?

1) ON FACEBOOK, JOIN GROUPS AND CONVERSE, DON’T SELL

2) ON TWITTER, JOIN CHATS AND ASK QUESTIONS, DON’T FOCUS ON KNOWING ALL THE ANSWERS, BE A STUDENT

3) ON INSTAGRAM, WATCH YOUR AUDIENCE’S HABITS, QUESTIONS AND INTERESTS, COMMENT AND REPOST TO SHOW YOU KNOW WHO YOUR AUDIENCE IS AND THAT YOU ARE THERE TO ENGAGE AND HELP!

Blonde Boss Media

4) ON LINKEDIN,  JOIN INDUSTRY AND INTEREST GROUPS AND POST RELEVANT CONTENT ON YOUR FEED THAT WILL RAISE QUESTIONS AND CREATE ANSWERS!

Simple! When you can take the time to really sit down and figure out who your brand is targeting, find them in these communities on social media and then engage, help, relate with those people – you have struck gold, my friend.  Once you become a voice in the social media realm, your ideal customers will follow!

Read more blogs like this at www.blondebossmedia.com!
-Blonde Boss xo

Word of Mouth… and the annoying cult following behind it.

 

word_of_mouth

In a world where most people never look up from there phones, you’d think that the ‘word of mouth’ crutch would fade away… but it doesn’t!! I have a bone to pick with this famous marketing strategy. So join me for the ride.

If you ask almost any brand new business how they plan to get the word out about their business they will almost always say “word of mouth”. I’ve personally been on the receiving end of that line hundreds of times. Realtors, specialty watches, insurance reps, job head hunters, etc. If you search through the forums business and marketing sites you’ll see the same three words pop up time and time again. So what’s my problem with word of mouth? The people toting this marketing strategy don’t actually do anything!

If you’re an established business, having your existing clients rep your products to their family and friends is an amazing and powerful tool for your business. BUT If you’re brand new, and have no (or very few) customers than who is going to be spreading that word?! If nobody knows who you are, they wont and can’t spread the word. In the beginning you would be better served picking up a phone and cold calling prospects to build your business. Even larger companies shouldn’t rely entirely on word of mouth.

The trend of relying on word of mouth is hurting businesses and new entrepreneurs. Look, I get it. You’re afraid of picking up the phone and calling someone. Building a strong marketing campaign can be difficult and requires a lot of work. Instead of working in a more complex marketing strategy, entrepreneurs think their service or product is SO GOOD that everyone will just be lining up to buy and talk about it… which is never the case.

So understand that having others spread the word about you and your business is amazing and powerful, but don’t be so narcissistic that you believe you can do it on that alone. Your competition will beat you out every time, because they will understand that being available on social media, in the newspaper, geofencing, or the other hundreds of marketing strategies, will get them the business you were waiting for.

The 3 Business Necessitates

There are only 3 things that you need to keep in mind to be successful in business, and the NH Business Show can help you with all of them.

 
1. A killer offer
2. An Audiance
3. Follow up/Lead Generation

 
 
 
A killer offer.
    Step one to being a great business is to have a great offer. If you don’t have something anybody wants than you’re done! This goes far beyond having a product to sell. If you happen to sell the newest and best thing on the market, awesome, don’t burn out like fidget spinners. Most of us don’t have the greatest thing to hit the market this year so we have to be a bit more creative.
     Every Realtor has the same offer… houses. Mortgage people offer mortgages. They think they’re special but in reality if they can do it, so can the others if given the chance. The real offer lies somewhere else. How many houses does that realtor have that aren’t on the market? Do they have hundreds of listings or are they only handling one buyer at a time?

 
 
 
An Audience
     Every business has a group of people out in the marketplace that will respond to their product or service. Things that need to be looked at are the age of your prospects, what they do for a living, do they have kids? How old are the kids? (there is a huge difference between newborns and ten year olds) What type of car do they drive? Education? Etc.You have to know exactly who your market is, and design your marketing around them.
 
 
 
 
Follow up / Lead Generation
     Last we are going to get into my favorite part, sales! When a lead finally does come into your business you need to be able to convert them into a sale, which can take some serious follow up. I wrote lead generation into this category as well because you’ll need to create leads using your first two sections to find prospects who fit your products or services.  If lead generation is hard for you Try Phonesites. They make lead generation easy and profitable!

Social Media Funnels are back!

Hello NH!

Today I’m going to do something really cool and awesome and show you all how to set up your own funnels on social media. The only thing you need is a little bit of time,

a good offer, and phonesites.

This program is brand new to the market, and makes funnel generation quick and painless. With it you can generate an endless supply of funnels for your business. I mean that, endless.

Take a few minutes to watch the video I made showing how easy this program is to use and how to implement it into a social media marketing strategy.

 

If you need even more power, this system is capable of being automated with integration into Aweber. You can set up automated campaigns that  so you can follow up with leads like a pro.

This system works amazingly for Real Estate Agents, Contractors, car sales, Fitness Facilities, Dentists, etc.

To the right is a simple example of a page that’s turning out leads for the NH Business Show. The only thing you need to do is reach out and let us know that you’re interested in some training and we’ll get you started.

Test Blog Post

This is a test blog post.